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Annapoorna MithaiEST. 2016
Our Story

Born in Madurai.
Made with love.

What began as a small kitchen experiment in 2016 has grown into a beloved sweet shop serving thousands across India. Every batch is still made by hand, with the same recipes our grandmother used — slow-cooked, ghee-rich, and never cut with anything artificial.

What we stand for

Pure Ingredients

Desi cow ghee, single-origin nuts, and no shortcuts.

Traditional Recipes

Passed down through three generations of the same family.

Certified Quality

FSSAI certified facility, made and packed by hand every day.

Our Journey

2016
Founded in Madurai

Annapoorna started in a small home kitchen with three classic recipes.

2017
First 100 orders

Word spread quickly across town. We outgrew the home kitchen.

2019
FSSAI Certification

Our processes were certified and we moved into a dedicated facility.

2021
Launched online shipping

Sweets started travelling — first across Tamil Nadu, then all of India.

2023
2,000 happy customers

A milestone we celebrated with a free dabba of motichoor for every order that week.

2025
Expanding to gifting

Corporate hampers, festive boxes and bespoke baskets — gifting, our way.

Zero to Success Journey

AG
Arulsujanesh GK
Founder & Head Chef
Our Founder

Zero to Success Journey

I'm Arulsujanesh GK, the founder of Annapoorna Mithai. My journey began as a civil engineer, but answering the call of my family business led me to transform a small restaurant into a thriving destination. I faced many challenges, but with persistence, learning, and a love for good food, I've created a place where tradition and innovation meet. I'm passionate about offering more than just food — it's about creating memories and building a legacy.

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FSSAI CertifiedLic. 12345678901234
No Artificial ColoursEver, in any product
Handmade DailyFresh from our kitchen